Privacy Policy

Last Updated: February 20, 2025

This Privacy Policy ("Policy") outlines how BHK LLC ("Company," "we," "us," or "our") may collect, process, and protect personal information in connection with our website, services, and other digital offerings (collectively, the "Platform"). This Policy applies to users who interact with our Platform and provides details on their rights and choices regarding their personal information.

We reserve the right to modify this Privacy Policy at any time. If any changes are made to how we collect, use, or share personal information, we will update the Privacy Policy on this page. In certain instances, we may notify you of these updates through email, a notice on the Platform, or other methods as required by applicable law. Regardless of the notification method, your continued use of the Platform after the changes have been posted or communicated constitutes your acknowledgment of the updates. To stay informed about our most current policies and practices, please review this Privacy Policy periodically.

Collection of Personal Information

Personal Information Collected. We may collect various categories of personal information, including but not limited to those listed below. Additionally, we may collect other personal information not specifically mentioned here, which will be used as described in this Privacy Policy or as otherwise disclosed at the time of collection.

  • Account Information: Includes details related to your profile or registration for any account you create with us, if applicable.
  • Contact Information: Such as your email address or social media handle, which allows us to communicate with you.
  • Device Information: Encompasses details like your computer or mobile device's operating system type and version, manufacturer, model, wireless carrier, browser type, screen resolution, IP address, device identifier (e.g., Google Advertising ID or Apple ID for Advertising), and general location data (city, state, or geographic area).
  • Online Activity Information: Covers data about your interactions on the Platform, including the website you visited before ours, pages or screens viewed, time spent on each page, navigation paths, engagement with content, timestamps of email interactions, and overall access duration.
  • User Submissions: Includes any text, images, audio, or video you provide, as well as metadata associated with files you upload or share in connection with the Platform.
  • Communications: Encompasses any information you provide when reaching out with inquiries, feedback, or other correspondence.
  • Survey and Sweepstakes Responses: Includes contact details and other information you provide when participating in surveys, questionnaires, contests, or sweepstakes.
  • Marketing Preferences: Captures your choices regarding newsletters and details on how you engage with our marketing communications.
  • Demographic Information: Such as your city, state, postal code, age, gender, education level, marital status, occupation, salary range, industry of employment, military service, and personal or online interests.

Sources of Personal Information: We obtain personal information from various sources, including:

  • Personal Information You Provide: We collect personal data when you voluntarily submit it, such as when registering for an account or our newsletters, participating in sweepstakes or surveys, or directly communicating with us.
  • Personal Information Automatically Collected: We, along with our service providers and advertising partners, may automatically collect data about you, your device, and your activity on our Platform and across other online services. This includes device information and online activity data. Like many websites, we use cookies and related technologies to facilitate this collection, such as:
    • Cookies: Small text files stored on your device to uniquely identify your browser, store preferences, enable website functionality, track activity, and support online advertising.
    • Flash Cookies (Locally Stored Objects): Used similarly to standard cookies but capable of storing more data.
    • Web Beacons (Pixel Tags/Clear GIFs): Embedded within web pages or emails to track user engagement, such as whether an email was opened or a webpage was viewed.
    • Local Storage: Saves data on your device to remember preferences, customize content, and measure ad effectiveness.
    • Session-Replay Technologies: Third-party software that records video replays of user interactions on the Platform, including clicks, scrolls, typing, and other actions. These replays are used for research, troubleshooting, and improving user experience.
  • Personal Information Obtained from Third Parties: We may receive information from external sources such as affiliate networks, advertising and marketing partners, data analytics providers, contest and sweepstakes partners, publicly available records, and data licensors/providers. We also manage brand-related pages on third-party platforms like Facebook, Twitter, and Instagram. Your interactions on these platforms are subject to their respective privacy policies. Any data shared with us via these platforms will be handled in accordance with this Privacy Policy. We may also combine third-party data with information collected directly from you.
    • Referrals: Users of our Platform may refer friends or contacts and share their details with us. If you choose to provide someone's contact information, ensure you have their permission before doing so.

Use of Personal Information

Our primary goal in collecting personal information is to operate the Platform and provide the content, products, or services you request. We may use personal information for the purposes outlined below, as described in this Privacy Policy, or at the time of collection.

To Provide the Platform and Services. We use personal information to facilitate and enhance your experience on our Platform, including:

  • Managing, maintaining, and monitoring your account or user profile (if applicable).
  • Communicating with you about products, services, offers, and promotions from us or third parties, as well as providing news and relevant updates.
  • Personalizing your experience on the Platform, including tailoring content and product recommendations.
  • Merging or linking data from other sources to better understand your interests and improve service delivery and targeted advertising.
  • Verifying your identity and determining eligibility for promotions or offers.
  • Administering contests, sweepstakes, surveys, or promotions you choose to participate in.
  • Processing transactions and sending related confirmations, notifications, or invoices.
  • Providing technical support, security updates, and administrative communications related to your account or use of the Platform.
  • Monitoring trends, activity, and usage patterns to improve Platform functionality and user experience.
  • Responding to inquiries, feedback, or other direct communications from you.

To Display Advertisements. We work with advertising partners to deliver relevant ads across multiple channels, including both online and offline sources. These ads may be targeted based on your use of our Platform or other online activities. Our partners may:

  • Use your data to identify and track you across different platforms, devices, and services for advertising, attribution, analytics, and reporting purposes.
  • Deliver personalized ads based on prior interactions, such as purchases made in physical stores or visits to specific websites.
  • Utilize hashed customer lists we provide to match and deliver tailored ads to you and similar users on their platforms. For more information on how you can control advertising preferences, see the "Advertising Preferences" section under "Choices About Your Personal Information."

To Send Newsletters and Promotional Communications. We may send newsletters and other promotional materials containing updates, special offers, or relevant information from us and our business partners, as permitted by law. If you wish to stop receiving these communications, you can opt out as described in the "Choices About Your Personal Information" section.

For Research and Development. We use personal information to analyze usage trends, demographics, and preferences to enhance our Platform and business. This includes:

  • Developing and improving new features, services, and products.
  • Conducting research to better understand user engagement and behavior.
  • Refining our offerings based on feedback and analytics.

To Comply with Legal Obligations. We may use and disclose personal information when necessary to:

  • Comply with legal obligations, including subpoenas, court orders, or requests from government authorities.
  • Fulfill lawful requirements related to regulatory compliance.

For Fraud Prevention, Security, and Compliance. We may use personal information to protect the integrity of our Platform, prevent fraud, and ensure compliance with legal and contractual obligations. This includes:

  • Maintaining the security of our databases, technology assets, and business operations.
  • Protecting our rights, your rights, or the rights of third parties, including legal claims and dispute resolution.
  • Conducting internal audits to ensure regulatory and contractual compliance.
  • Enforcing our terms and conditions and investigating fraudulent, unauthorized, or unlawful activities such as cyberattacks and identity theft.

With Your Consent. In cases where required by law or when necessary, we will request your explicit consent before collecting, using, or sharing your personal information beyond the purposes stated in this Privacy Policy.

To Create Anonymous, Aggregated, or De-Identified Data. We may transform personal information into anonymous, aggregated, or de-identified data by removing any personally identifiable elements. This information may be used for lawful business purposes, including analyzing and improving the Platform, and may be shared with third parties. If data is classified as "de-identified," we commit to maintaining it in that form and not re-identifying it unless permitted by law.

Sharing of Personal Information

In addition to the specific instances outlined elsewhere in this Privacy Policy or at the time of collection, we may share your personal information with the following entities or individuals:

Related Companies. We may share your personal information with our parent company, affiliates, subsidiaries, or other entities under common corporate ownership. This sharing occurs for purposes consistent with this Privacy Policy and in support of our business operations.

Service Providers. To ensure the effective operation of our business, we work with third-party service providers who perform essential functions on our behalf. These providers assist with services such as website hosting, email distribution, analytics, database management, fraud prevention, marketing, financial transactions, and more.

Advertising Partners. We collaborate with third-party advertising partners who may collect and use information about your activities on our Platform, including through cookies and similar technologies. These partners may:

  • Deliver targeted ads based on your interactions with our Platform and other online services.
  • Use hashed customer lists we share with them to serve advertisements to you and users with similar profiles. For more details on interest-based advertising and how you can manage your preferences, please refer to the "To Display Advertisements" section above.

Sweepstakes and Joint Marketing Partners. We may share your personal information with partners to provide content, promotions, or additional features through the Platform. If you participate in a sweepstakes or contest, your personal information may be shared with co-sponsors or third parties affiliated with the promotion. These partners may also send you promotional materials or contact you regarding their products and services.

Other Users and Public Disclosures. Some Platform features may allow you to share personal information with other users or the public. This includes:

  • Maintaining a user profile visible to other users or the public.
  • Submitting content such as comments, reviews, surveys, photos, or videos, which may display information like your name, username, or social media handle.
    Once information is shared publicly or with other users, we do not control how third parties may use or further distribute that information.

Professional Advisors. In the course of our business, we may share personal information with professional advisors such as legal, tax, financial, and insurance consultants. These disclosures occur when necessary to receive professional guidance and services.

Authorities and Compliance-Related Disclosures. We may disclose personal information when required to comply with legal obligations or to protect against fraud and security risks. This includes:

  • Sharing information with law enforcement, government agencies, or regulatory bodies when legally mandated or in response to lawful requests (e.g., subpoenas, court orders).
  • Protecting our rights, property, or the safety of our users and third parties.

Business Transactions and Corporate Changes. In connection with business transactions such as mergers, acquisitions, reorganizations, financing, asset sales, or bankruptcy proceedings, we may disclose personal information to relevant third parties. This includes potential investors, buyers, or other participants in corporate changes involving our business operations.

Choices About Your Personal Information

You have several options to manage your personal information and control how it is collected, used, and shared.

Review and Update Your Account Information. If you have registered for an account with us, you may be able to review and modify certain personal details within your profile settings. Some accounts may also offer privacy settings that allow you to control how certain information is displayed or shared.

Opt-Out of Marketing Communications. You can opt-out of receiving marketing emails by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us as detailed at the end of this Privacy Policy. However, you may still receive essential service-related or transactional emails that are necessary for account management and Platform functionality.

Managing Cookies & Browser Storage. Most web browsers allow you to control cookies, including removing or blocking them. To do so, check your browser settings and follow the provided instructions. Note that if you disable cookies, certain features of the Platform may not function correctly. For further details on managing cookies, visit https://www.allaboutcookies.org. Similarly, your browser settings may allow you to clear locally stored data from your browser's web storage.

Google Analytics Controls. We use Google Analytics to track and analyze how our Platform is accessed and used. To learn more about how Google Analytics collects and processes data, click here. You can also opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available here.

Advertising Preferences. You may have the ability to limit the use of your information for interest-based advertising by:

  • Blocking third-party cookies through your browser settings.
  • Using browser plug-ins or extensions that restrict tracking.
  • Adjusting your mobile device settings to limit ad tracking based on your advertising ID.

Additionally, you can opt out of interest-based ads from advertising partners participating in industry opt-out programs by visiting:

Some of the companies we work with also offer their own opt-out mechanisms. For example:

  • We partner with LiveIntent for email communications and Platform features. You can view LiveIntent's privacy policy by clicking here.
  • We may also collaborate with Google for ad delivery. To learn more about how Google uses data for advertising, click here, and to opt out of Google's personalized ads, click here.

Please note that opt-out preferences typically need to be set individually for each browser and device. Additionally, not all advertising networks participate in these opt-out programs, so you may still receive interest-based advertisements from some sources. Even after opting out, you may continue to see online ads, but they may be less personalized.

Do Not Track Signals. Some browsers allow you to send "Do Not Track" (DNT) signals to websites and online services you visit. Currently, we do not respond to these signals. To learn more about Do Not Track settings, visit All About DNT at http://www.allaboutdnt.com.

Third Party Links and Services

Our Platform may include links to third-party websites and online services. The presence of these links does not imply any affiliation with or endorsement of the third party. Additionally, our content may appear on websites or services that we do not own or control.

We are not responsible for the actions, policies, or practices of these third-party sites and services. Since they have their own privacy policies and data collection practices, we strongly recommend reviewing their privacy policies to understand how they handle your personal information.

Security of Personal Information

While we implement reasonable measures to protect your personal information from unauthorized access or exposure, no method of data transmission over the Internet or electronic storage is completely secure. As a result, we cannot guarantee absolute security for your personal information.

Children's Privacy

Our Platform is not intended for individuals under 16, and we do not knowingly collect information from minors.

International Transfers of Personal Information

We are headquartered in the United States and work with service providers both domestically and potentially in other countries. As a result, your personal information may be collected, processed, and stored in the United States or other countries outside your home jurisdiction. The privacy laws in these locations may not offer the same level of protection as those in your country. By providing your personal information, where permitted by applicable law, you expressly consent to its transfer, processing, and use as outlined in this Privacy Policy.

Notice to Nevada Residents

Under Nevada Revised Statutes Chapter 603A, residents of Nevada have the right to opt out of the "sale" of certain types of personal information. Nevada law broadly defines a "sale" as the exchange of specific personal information for monetary compensation, with certain exceptions.
If you are a Nevada resident and wish to exercise your right to opt out, you can submit a request using the contact details provided at the end of this Privacy Policy. Please include "Nevada opt-out request" in the subject line of your message.

Notice to California Residents

This section applies exclusively to California residents and supplements the information provided elsewhere in this Privacy Policy. It outlines how we collect, use, disclose, "sell," and "share" personal information in compliance with the California Consumer Privacy Act of 2018 (CCPA) (as amended). The term "personal information" in this section follows the definition provided by the CCPA and excludes any data exempt from its scope.

Personal Information Collected and Its Uses

We collect personal information across the following categories as defined by the CCPA. The specific types of information collected are outlined in the "Collection of Personal Information" section of this Privacy Policy.

  • Identifiers: Includes Contact Information, User Submissions, Account Information, Communications, Survey and Sweepstakes Responses, and Device Information.
  • Customer Records: Covers Account Information, Marketing Preferences, Survey and Sweepstakes Responses, Demographic Information, and Communications.
  • Protected Classifications: May be inferred through responses in Surveys, Sweepstakes, Communications, Demographic Information, Account Information, or User Submissions.
  • Commercial Information: Includes Marketing Preferences, Account Information, and Survey and Sweepstakes Responses.
  • Internet or Network Activity: Encompasses Online Activity Information, Device Information, and other data collected through automated means.
  • Sensory Information: If incorporated into User Submissions, such as audio, video, or images.
  • Professional or Employment Information: If provided through Communications, Account Information, or Survey and Sweepstakes Responses.
  • Inferences: Derived from any of the categories listed above.

The sources from which we collect personal information are detailed in the "Collection of Personal Information" section, and the business or commercial purposes for using personal information are explained in the "Use of Personal Information" section.

If we collect sensitive personal information (as defined under the CCPA), we use or disclose it only for permitted purposes, such as providing the Platform, detecting security incidents, preventing fraud, or maintaining Platform quality. We do not collect or use sensitive personal information to infer characteristics about California residents.

Disclosure, Sale, or Sharing of Personal Information

In the past 12 months, we may have disclosed all categories of personal information listed above to third parties for business purposes as outlined in the "Sharing of Personal Information" section.

Additionally, we may have "sold" or "shared" your Identifiers, Customer Records, Commercial Information, Internet or Network Information, and Inferences with:

  • Related Companies
  • Advertising Partners
  • Sweepstakes and Joint Marketing Partners

Under the CCPA, these disclosures may be classified as a "sale" or "sharing" if they involve the exchange of personal information for valuable consideration or are used for cross-context behavioral advertising.

We do not knowingly sell or share personal information of California residents under 16 years of age.

Retention of Personal Information

We retain personal information only as long as necessary to fulfill the collection purpose. This includes meeting legal, accounting, and reporting requirements, preventing fraud, establishing and defending legal claims, and complying with regulatory obligations. The retention period depends on the nature and sensitivity of the information, the potential risks of unauthorized use or disclosure, and whether we can achieve our processing goals through alternative means.

Your California Privacy Rights

California residents have specific rights under the CCPA, though these rights are not absolute and may be subject to limitations.

  • Right to Delete: You may request that we delete personal information collected from you.
  • Right to Know/Access: You can request details on how we collect and use your personal information, including:
    • Categories of personal information collected.
    • Categories of sources from which personal information is collected.
    • Business or commercial purposes for collection, sale, or sharing.
    • Categories of third parties to whom we disclose personal information.
    • Specific pieces of personal information we have collected about you.
  • Right to Correct: You may request corrections to any inaccurate personal information we maintain.
  • Right to Opt-Out of Sales/Sharing: If we "sell" or "share" your personal information, you can opt-out of such practices.
  • Right to Nondiscrimination: Exercising your privacy rights will not result in discriminatory treatment.

To submit a request to delete, know/access, or correct your personal information, please contact us using the details listed at the end of this Privacy Policy with the subject line "CCPA Consumer Request."

We may verify your identity and California residency before processing your request to prevent unauthorized disclosures. We aim to complete your request within 45 days, but if more time is required due to complexity or volume, we will notify you of any delay.

Opt-Out of Sale or Sharing

You can opt out of the "sale" or "sharing" of your personal information related to cookies and tracking technologies by selecting "Your Privacy Choices" at the bottom of the Website or by broadcasting a Global Privacy Control (GPC) signal. If you visit the Website from a new device or clear your cookies, you may need to reapply your preferences or rebroadcast the GPC signal.

If you opt out of "selling" or "sharing," we will also consider this a request under California's "Shine the Light" law to stop sharing your personal information with third parties for their direct marketing purposes.

Authorized Agents

You may designate an authorized agent to submit requests on your behalf. If you do, we may require:

  • Proof of your identity and residency.
  • Proof of the agent's identity and authority to act on your behalf.
    We may not process requests that lack sufficient details for verification.

Fees for Requests

You will not be charged for accessing or exercising your privacy rights. However, if your request is unfounded, repetitive, or excessive, we may charge a reasonable fee or decline to process it.

California Notice of Financial Incentive

We may offer financial incentive programs that provide different levels of service or benefits based on your personal information's value. For example, we may offer promotions, giveaways, sweepstakes, or exclusive content to users who subscribe to our mailing list.

The value of your personal information to us is based on factors such as the cost of providing these promotions and how you interact with our services.

Key Points About Our Incentive Programs:

  • Participation is voluntary, and you may withdraw at any time.
  • You may be required to provide your email or contact details to participate.
  • The value of your personal information is based on operational costs and engagement analytics.
    To opt out of any incentive program, follow the instructions in the relevant promotional materials or contact us using the details provided in the "Contacting Us" section of this Privacy Policy.

U.S. State Privacy Laws Addendum

Certain U.S. states provide additional privacy rights under their respective state laws. If applicable, this section explains how we collect, use, and share personal information of residents in those states, along with their rights regarding their personal information. For the purposes of this section, "personal information" refers to "personal data" or "personal information" as defined under the relevant state privacy laws, excluding any information that is exempt from such laws.

Personal Information Collected and Purpose of Use

We describe:

  • The categories of personal information we process in the "Collection of Personal Information" section above.
  • The purposes for processing this information, including for targeted advertising, in the "Use of Personal Information" section.
  • The categories of personal information shared with third parties and the categories of third parties receiving this information in the "Sharing of Personal Information" section.

Personal Information Disclosed, "Sold," or Used for "Targeted Advertising"

We may have disclosed all categories of personal information we process to third parties listed in the "Sharing of Personal Information" section to support business operations and for purposes described in this Privacy Policy or at the time of collection.

Additionally, we may "sell" or use for "targeted advertising" the following types of personal information:

  • Contact Information
  • User Submissions
  • Account Information
  • Survey and Sweepstakes Responses
  • Feedback or Correspondence
  • Referral Information
  • Device Information
  • Online Activity Information
  • Other data collected through automated means
  • Inferences derived from the above categories

These disclosures may be classified as "sales" under applicable U.S. state privacy laws because they involve either an exchange of personal information for value or are used for targeted advertising purposes, as described in the "To Display Advertisements" section of "Use of Personal Information."

Your Privacy Rights

In addition to the choices outlined in this Privacy Policy, residents of certain U.S. states may be entitled to request the following rights. These rights are subject to legal limitations, and in some cases, we may be unable to fulfill a request due to applicable legal exemptions or inability to verify identity.

  • Right to Access: You may request confirmation on whether we process your personal information and obtain access to that information, including in a portable, usable format where technically feasible.
  • Right to Correct: You may request that we correct any inaccuracies in your personal information.
  • Right to Delete: You may request that we delete your personal information, whether provided by you or collected about you.
  • Right to Opt-Out of "Sales" or "Targeted Advertising": If we "sell" your personal information or engage in targeted advertising as defined under applicable state law, you may opt out of such processing.

How to Exercise Your Rights

Residents of applicable states may request to access, correct, or delete their personal information by contacting us at the email address listed below. Please include the state in which you reside and the words "Privacy Request" in the subject line.

Where permitted by law, you may also designate an authorized agent to submit an opt-out request on your behalf. This may include using a technology such as the Global Privacy Control (GPC) signal. If you use an authorized agent, we may require proof of your identity, the agent's identity, and valid authorization for the agent to act on your behalf.

Note: Due to technological constraints, if you access our Website from a different device, browser, or after clearing cookies, you may need to reapply your preferences or rebroadcast the GPC signal.

Appeals Process

If we deny your request, you may appeal our decision within a reasonable timeframe by following the instructions in our response or by contacting us at the email provided below. We will review and process your appeal in accordance with applicable state privacy laws.

Contacting Us

If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at privacy@thisread.com.