The History of LEGO^®

Perhaps one of the most successful toys of the 20th century, LEGO^® has captured the hearts of generations. The journey to the toys' iconic status is a tale filled with twists, turns, and the unyielding dedication of one Danish woodworker.

LEGO in popular culture: LEGO figures recreating The Beatles' Abbey Road album cover.

Humble Beginnings

The story starts in 1916 when a young carpenter named Ole Kirk Christiansen opened his own shop in the village of Billund, Denmark. At first, Christiansen crafted furniture like ladders and stools. Tragically, in 1924 just as he was about to expand, both his shop and family’s home were burned down in a fire set by his young son.

Christiansen saw this as an opportunity to build a larger factory, but this was just the beginning of his struggles. Shortly after rebuilding the factory, the American stock market crashed, leaving the world in a depression. Then in 1932, Christiansen's wife passed away.

Pressured by personal and financial disaster, Christiansen was forced to lay off most of his staff. Little did he know these tragedies would pave the way for an incredible comeback.

From Tragedy to Toy Innovation

During the depression, Christiansen made the tough decision to use his wood to create goods people could afford — toys being among them. He wanted to create something not only fun but also inspiring for young minds. Unfortunately, the decision did not pay off, and Christiansen soon faced bankruptcy.

Despite this, Christiansen's love of toys pushed the company forward. He even renamed the company to reflect his new direction, calling it "LEGO," an abbreviation of the Danish phrase "leg godt," meaning "play well".

Before long, LEGO's prototypes for models of cars and animals gained a national fanbase. One of them was a wooden duck whose beak opened and closed, now a coveted collectible.

But just as LEGO was beginning to experience success, tragedy struck again. As Germany occupied Denmark in 1942, another fire burned Christiansen's factory to the ground. But this time was different, as Christiansen was established enough to bounce back.

As World War II ended, many traditional manufactured products were not available, leading manufacturers to create inexpensive alternatives — plastic injection molding among them.

In 1949, after the introduction of plastic injection molding, Christiansen introduced the world to the first version of LEGO, called "Automatic Binding Bricks." However, these early models didn't have the familiar interlocking feature and often fell apart.

But again, fate had a different plan. A third fire in the LEGO factory in 1958 led to a significant redesign, turning a disaster into an opportunity for brilliance.

Lego New York architecture set: One of many LEGO sets.

Rising From the Ashes: The LEGO Revolution

Out of the ashes came the revolutionary "studs and tubes" design, a simple concept allowing the bricks to securely lock into each other. This marked the birth of the modern LEGO brick, turning it into a connectable construction system and opening up a world of possibilities. Each disastrous fire became a turning point, transforming LEGO from a struggling carpentry business into a global phenomenon synonymous with creativity.

The LEGO Group's journey from a small Danish workshop to a global powerhouse is not just a success story in business, but a cultural phenomenon that's brought joy to generations of builders, young and old alike.

Today, LEGO's impact extends far beyond playrooms. The company successfully ventured into movies, video games, and educational programs, showcasing its adaptability and commitment to inspiring creativity in diverse ways.

References: The Disastrous Backstory Behind the Invention of Lego Bricks | LEGO: Building Toys and Global Success